Benefits of Registering Your Company Name
Registering a trademark will also keep other people or businesses from using your trademark, and increase the solutions in case someone should try and infringe upon your trademark.
By registering your trademark you will receive greater protection in the following ways;
Having your trademark registered will protect your company’s greatest asset, meaning your company’s name or logo. As the trademark owner you will be granted exclusive nationwide ownership of the trademark. A trademark registration will decrease the chances of another person or company trying to claim that this is their trademark and you are trying to infringe on their mark. Registering will also provide an official notice to any others who may try and use your mark, and let them know that this mark is already taken. This means they cannot use your mark and then later on say they had no idea it was yours. As the owner of the mark you will have any future rights to make the trademark unquestionable yours and will provide evidence that this mark is yours and is valid. A United States registration can also be used as a basis for obtaining registration in a foreign country.
By registering your trademark you will receive greater deterrence in the following way;
Because you are the owner of the trademark registration, you have the right to put an (R) after your mark. This will in turn let others know that your trademark is registered and again preventing them from claiming they had no idea they were infringing on a registered mark. The trademark will appear in any trademark search reports done by any person or company, which will discourage them from continuing to try and register this same or similar mark. The United States Patent and Trademark Office will also refuse to register any trademark that they feel is too similar to one already registered.
Greater remedies will be given to trademarks that are registered in the following ways;
Trademarks that are registered are given the right to recover up to triple damages as well as attorney fees from someone who is found guilty of infringing on their trademark. As the owner of the trademark you will receive the presumption of being the rightful owner of the trademark, which means you will be the one in the right and the one protected. Having the trademark registered will also increase the chances that when you file a claim of a dispute for your mark, you will be successful. You, being the official owner of the registered trademark, have the right to sue the person or company, trying to infringe on your mark, in federal court.
The simple fact is that you are better off to have your trademark registered and protected, this way you know your mark is yours and no one can take it. They may try, but because you are protected, they will not succeed.
The benefits of trademark registration are many and they can help you further down the road in keeping your company name and products from being used by others.
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